I connect big-picture strategy with hands-on implementation — from building GTM frameworks to improving UX flows and analytics tracking. Whether I’m developing a statewide communication strategy or optimizing a healthcare digital ecosystem, I follow through from concept to execution.

Numbers tell you what happened — I uncover why.
Through GA4 dashboards, heatmaps, and qualitative testing, I translate patterns into stories, like identifying why users were abandoning a critical path or why high-traffic pages weren’t converting.

I simplify complex information into experiences people can actually use.
Whether rewriting confusing healthcare instructions or fixing jargon-heavy university navigation, I focus on clear language, intuitive structure, and accessible design.

I take on challenges that require learning on the fly — from implementing new marketing automation systems to rebuilding analytics after platform migrations. My best work happens when the problem is ambiguous and the solution requires experimentation.

I translate between teams — marketing, product, UX, engineering, and leadership — to create cohesive, effective digital ecosystems. I’ve aligned stakeholders across a multi-campus university system and across healthcare product, compliance, and marketing teams to move complex projects forward.